To coincide with the first complete rehang of Tate Modern's Collection since opening
in 2000, ARD was commissioned to redevelop the concourses on Level 3 and 5. Building a simple
language from geometric forms and the colour red, we created a clear and strong identity
for these areas.
A set of vivid, angular structures, and a hand-drawn art-historical timeline
connecting both spaces. The red colour responds to the high tech palette of much modernist
and contemporary art. It complements the dynamic, modern feel of the space.
The 40-metre long timeline illustrated by Sara Fanelli is flowing like a mind-map
across the bulkheads. Creating a feeling of being neither fixed nor prescriptive, Fanelli's
timeline conveys chronology, while at the same time evoking looser connections between artists
Ab Rogers Design in collaboration with Wolff Olins, Sara Fanelli, Illuminations, Spiral,
Praline and Dominic Robson (BLINK!.)