‘Screen World’ ACMI, Melbourne
(Australian Centre for the Moving Image)
Unveiled by Cate Blanchett at a star-studded reception on September 17, 2009, Screen Worlds is a stunning new permanent exhibition about film, television, videogames and new media at the Australian Centre for the Moving Image in Melbourne.
Across three main sections with a total area of 2500 square metres, the exhibition charts the past, present and future of the moving image from an Australian perspective through more than 1000 film clips, 250 objects and a series of specially commissioned interactives.
Specified sustainable materials range from natural bamboo, recycled artificial turf and fiberglass through to traditional leathers. Together, they create a sophisticated and unexpected palette.
We developed an iconic landscape, corrupting and abstracting the existing, angular architecture and expanding the available space. All of the content, technology and interactives are supported by a design vocabulary that softens the space through tactile forms, undulating curves and fibrous materials. The space became a fantastical land, an oasis, a place where visitors can marinate themselves in the content and the design for hours on end.
Design by Ab Rogers Design in collaboration with Denton Corker Marshall, DA.studio, Michael Connor, Graphic Thought Facility, Robson & Jones and The Richard Greenwood Partnership