FULLCIRCLE

April 2005

The FULLCIRCLE Concept store on Floral Street in Covent Garden is an internal / external city space playful, theatrical, sophisticated, humorous, strong and heavy. It is a concrete box with an internal skin that sparkles and is punctuated by a grid of openings into which shiny-mirrored furniture is plugged.

The design brief was to create an interesting space that is a highly functional retail environment but without the generic trappings usually associated with 'fashion retail'. It is place that can be everything or nothing, packed full or completely empty, a space that can be transformed from one day to the next but whose identity is always that of FULLCIRCLE.

Ab Rogers Design in collaboration with D.A. Studio and Dominic Robson (BLINK!.)